At first glance, Feyt co-founder Ferebee Taube gives off a quintessential downtown cool vibe, but her sweet North Carolina drawl is a dead giveaway. A Southern girl at heart, she earned her fashion stripes at iconic American fashion brands like Ralph Lauren and Calvin Klein. Her latest role, as creative director of a budding digital empire, keeps her busy at the office while her three rambunctious boys (including twins!) ensure that her home life is just as lively and demanding.
In her loft-like uptown apartment overlooking the East River, she and her husband surround their boys with modern, but never precious, décor and bold works of art — Damien Hirst is front and center in the living room while Roy Lichtenstein prints hang above the twins’ Ikea beds. While the space is decidedly grown-up in design, Taube made sure to avoid hard-edged furniture and admits she’s happiest when all three boys are zipping around in their Plasma cars at lightning speed.