#49 Terry Richardson—99
WHAT: Photographer
WHY: Because, good or bad, you can't stop talking about him and noticing him, whether it's at a party or in a new ad campaign. Whether embroiled in another pervy controversy or snapping some gorgeous model for a collectible feature in French Vogue, Terry's point-and-shoot style of photography, that kind of makes everyone look like a stunned porn star, is something of a signature of our time, not just his work.
Photo via TerryRichardson.com.