#30 Nicola Formichetti—160
WHAT: Editor, Stylist, Fashion Director
WHY: Because his brilliance as a stylist has been completely unfaltering since his early days at Dazed & Confused. Because as the mastermind behind the Lady Gaga style phenomenon, Formichetti has successfully mashed together high fashion and mainstream iconography in a cavalcade of vertiginous heels, disproportionate silhouettes, and outer-space wigs. Yes, he rules.