#16 Carol Lim and Humberto Leon—207
WHAT: Store Owners, Opening Ceremony
WHY: Because they're best friends who started a hugely successful shop with just $5,000 and a fun idea. They've put the whimsy back into fashion and helped awesome brands team up for awesome-r collaborations. We dare you to try andnot smile while walking through the store.
Photo by Jason Frank Rothenberg.