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What began as a website that played to our voyeuristic side, letting us peek into the designer-laden digs of tastemakers, The Coveteur has evolved into a more varied chronicle of all things behind-the-scenes. From lifestyle to fashion to culture, this site examines the creative process, inspiration, and influence of the individuals who are defining our times.
Let's be real. By now, we're all more than well-acquainted with the usual incredibly-important-influential-woman-we-should-all-aspire-to-be narrative. You know: girl goes to Ivy League school, girl becomes woman as she jumps on the fast track to her MBA, woman takes over a billion-dollar company in a male-dominated industry and makes us all feel bad for not being able to do the same. That said, there's an entirely new take on that tale that's a little more likely to light a fire under our Sophia Webster soles: like the one about the girl who goes from dumpster-diving and shoplifting with anarchists to running a multi-million dollar company in a handful of years. And yes, that girl is Sophia Amoruso.
While Amoruso's backstory is one we're pretty much all well-versed in by now (we mean, what else are Google deep-dives for?), it's still one that we just can't seem to get enough of. So, when we first showed up at her Los Angeles home, you can imagine that we may have had a brief — albeit restrained — full-on fan girl moment. As you might expect, Amoruso's closet was well-stocked with the sort of requisite killer vintage stash and Shoe Cult and Jeffrey Campbell footwear we anticipated. That said, her footwear wardrobe was definitely the kind that would allow any aspiring #GIRLBOSS to confidently go toe-to-toe with an entire boardroom of Silicon Valley venture capitalists: strappy Céline platforms, spiked Louboutin booties and a couple demure Prada flats, too. Although we must admit, after demolishing Amoruso's new self-help-meets-business-meets-memoir, we might just take her words to heart: money looks better in the bank than it does on your feet. (Yes, we actually just said that.)
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And while we had a hard time leaving Amoruso's closet behind, the real magic happened when it came time to snap her portrait. With help from her glam squad, hair magician Rod Ortega and make up queen Rosie Johnston, and clad in a vintage Alexander McQueen top teamed with a vintage Norma Kamali slip dress (the whole look was kind of a hallmark of Nasty Gal's aesthetic, BTW) and a pair of Prada shoes; we watched as our photog Jake dutifully snapped away as Amoruso looked out over the Sunset Strip. If that's not a career woman Cinderella moment, we don't know what is.
Oh, and as if you really required any further proof of Amoruso's totally intuitive business-savvy and uncanny prowess for promotion, look no further than the unorthodox campaign and book tour for #GIRLBOSS. Or, you know, just pick up a copy — because we personally haven't been able to put down ours.