By Sam Hiersteiner, Photographed by Kate Hoffman

Why did you choose this neighborhood, and how'd you get your hands on such a great space?
"[It's] a hot area, and it was a no-brainer for me to snatch up this spot. I had been working on a space downtown for six months, and the deal completely fell apart at the last minute. I was devastated. I regrouped and toured the city for months with my broker, and while looking at yet another space, I got a call from a friend who told me to drop everything, because his friend was putting his space up for rent. I was reluctant because I had been so defeated and just hadn’t loved any space I’d seen. I walked up to 1201, and it was love at first sight. The rest is history. I never put any stock into the whole 'things happen for a reason' mentality, but thank God everything went wrong for me for so long, because it brought me here."



















in NYC