Shopping Guides | November 25, 2009 10:21 AM 0 Comments TWEET THIS

The Best NYC Boutiques: East Village & LES, Part IV of Our NY Shopping Guide Series

By: Beverly Fong

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Once the home of hardcore punks and poets, the East Village and the Lower East Side have (albeit slowly) evolved into mini retail meccas for everything edgy, indie, and off the radar. Quirky, personalized boutiques have set up shop in areas that were once riddled with abandoned tenements and sketchy corners, bringing a touch of swank to one of the city's previously grittier hoods. Usually found nestled between cozy eateries and dive bars, each shop on our hit-list boasts not only unique wares and goods but a retail experience you're not likely to find anywhere else.


Pas de Deux, 328 East 11th Street (between 1st and 2nd Avenue); 212-475-0075.



After the success of Odin, Eddy Chai and Paul Birardi's so-cool-it-almost-hurts men's store on East 11th Street, the duo decided to see if their magic touch applied to womenswear. It did, and voila, we now have their sister store Pas De Deux right next-door. This magical little shop, styled after a Parisian boudoir, feels a world apart from its East Village environs, but it stocks all the goods a savvy New York girl craves, like like Rag & Bone, Karen Walker, and Commes des Garçons.




Rogan, 330 Bowery (between 2nd and 3rd streets), 646-827-7567; www.rogannyc.com

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One of the newest kids on the block, the sustainably astute Rogan Gregory opened his second New York outpost to great fanfare in 2008, and understandably so. The gothic interior is both stark and dramatic, a fitting counterpart to the designer's sleek utilitarian men's and women's lines. And although the all-black store may seem intimidating at first, a helpful staff will make picking out that perfect pair of denim a total breeze.


Pixie Market, 100 Stanton Street (near Ludlow Street), 212-253-0953; www.pixiemarket.com

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The fashion-obsessed often speak about Pixie Market in reverential tones, in part because of its amazing website, which regularly sells out of the many indie designer pieces it stocks. The brick-and-mortar store deserves just as much adulation, with its steady rotation of affordable and unique pieces, which Gaelle and Magda, the store owners, source from all over the world. On any given day, one may stumble upon dresses from Stolen Girlfriends Club, shoes by Maud or printed T-shirts from Mary Meyer. And with most pieces hovering below $200, it's easy to see why this is one of the jewels in the LES crown.


Doyle and Doyle, 189 Orchard Street (between East Houston and Stanton streets), 212-677-9991; www.doyledoyle.com

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We sure do have a weakness for shiny, pretty things, but we really have to keep our magpie tendencies in check when we enter Doyle & Doyle, arguably Manhattan's most beloved antique and vintage jewelry store. The minimal boutique, which is run by sisters Elizabeth and Pamela Doyle, is stocked with a well-curated, affordable selection of baubles that make for excellent gifts. And for those who are so inclined, the store also boasts some of the most stunning and well-priced engagement rings around.


Maryam Nassir Zadeh, 123 Norfolk Street (between Delancey and Rivington streets), 212-673-6405; www.maryamnassirzadeh.com

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It's no big secret that we're big fans of Maryam Nassir Zadeh, and with good reason. The owners, Maryam and her fiancé Udar Kak, both come from an arts background, and it shows in their gallery-like space. Here, fashion-forward pieces from the likes of Jeremy Laing, Three as Four, and Ohne Titel mingle with incredible art objects and limited-edition prints, all of which will delight any shopper looking for something out of the ordinary and truly exquisite.


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