By Joanna Riedl, Photographed by Molly DeCoudreaux

Name: Baldwin Cunningham
Gig: Co-founder and CMO of Sponsorfied
What is your start-up all about?
"Sponsorfied is a marketplace that connects brands to sponsorships opportunities."
How did you get started in tech?
"I moved to Austin and all my friends were doing something tech-related. Then with SXSW coming to the city once a year, I had the opportunity to experience the effects of successful tech companies first-hand."
How would you describe your style?
"I guess I would call myself a prepster. Preppy plus hipster, with a heavy focus on the preppy side."
What is your opinion on S.F. fashion as a whole?
"It depends what you are comparing it to. Cities like L.A. and NY have a stronger focus on self-representation, so they tend to dress better. Again, there are really fashionable people in S.F., but it's not a main concern for the majority of people."
We have to ask — are you currently single?
"Yes, I am a free agent."
What are you looking for in a potential partner? Do they have to love tech?
"Someone that's open-minded and passionate about something. It can be anything in the world but she has to have a goal to accomplish something great. She does not have to love tech, just life."
Baldwin owning his signature prepster look in Warby Parker glasses, J.Crew shirt and sweater, and Levi's pants.


















in NYC