By Joanna Riedl, Photographed by Molly DeCoudreaux

Name: J Sider
Gig: CEO and founder of BandPage
Tell us exactly what you do.
"We help musicians set up and manage their online presence. So, if you are a musician and need to set up a Facebook page, a website, or a blog — we can help. We have over 500,000 musicians around the world that use BandPage, from musicians that are just starting out to the largest artists in the world."
How did you get started in tech?
"I slept on a couch in San Francisco for four months, going to tech meet-ups every day, talking to over 1,000 people. Then I found an amazing engineer, Chris Tholen. We would build products every day until 2 a.m. and then sleep for a few hours and wake up and start again. It's true, ask his patient and awesome wife, Kate."
What is the coolest part about your job?
"I get to build stuff I love for the people I care most about: musicians. We get to change an industry with an office full of amazing people. There is music playing all day at the office, great conversations, and tons of innovation."
How would you describe your style?
"Virginia mountain man meets urban San Francisco."
J Sider kicking it in Levi's jeans, a thrifted shirt, and that infamous red beanie!
Photographed by Molly DeCoudreaux


















in NYC