Target Goes For Amazon's Jugular With A Price-Matching Overhaul

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Those of us who shop at Target generally do so for two reasons: First, it's a one-stop shop where we can get home goods, media, beauty products, and, uh, Hunger Games merch. Second, Target has sold consumers on its trendier Targét image, without gouging people at the checkout.

In a savvy move, the mega-chain announced today that it is extending its holiday-season price-matching policy to year-round. Says a Target rep: "If a guest buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com (including Babiesrus.com) or in a local competitor’s printed ad, Target will match the price." This means that the best prices might not come straight from Amazon anymore — and your online price hunting can be taken from the web, straight to the store.

Photo: Courtesy of Target