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Finding the right footwear can be a tricky style conundrum here in S.F. But the naysayers who believe fashion and function don’t go hand-in-hand are majorly mistaken — and have obviously never stepped into a pair of Swedish Hasbeens. The cool clog company fuses sleek, architectural elements into attractive, yet wearable soles that have quickly become a favorite for Bay Area babes (heels and hills aren’t always enemies, you guys!). So, it makes sense that for its latest campaign the Swedish shoe brand tapped one of our lauded local bloggers to do a little real-girl modeling.
Erin Hagstrom of Calivintage put her best (and well-heeled) foot forward for the fall ’12 campaign and the results are an impeccable intersection of Hagstrom’s retro style and Swedish Hasbeens' traditional-meets-quirky aesthetic. "I have long been a fan of Swedish Hasbeens, so I was delighted when they asked me if I'd style a few looks for their fall catalog," says Hagstrom. "Especially given the outdoorsy theme of the collection. These photos were shot in and around Mount Tam in Marin, one of my favorite weekend spots!" Yeah, we're digging the earthy hues and rainy-day snaps — the shoes don't hurt either. See the pretty oh-so-autumn pics for yourself after the jump!
Photo: Courtesy of Erin Hagstrom/Diane Vo
We’re finally starting to shed our layers in NYC, opting for
just one jacket rather than four. As for our friends on the west coast? Well, they’ve
been enjoying coat-less living for a
few weeks now. Meanwhile, those in the middle may still need their parkas.
Spring weather is better than winter no matter where you read
On any given day, our browsers are open to Shopbop because of its on-point selection. The retailer carries the most sought-after items from top brands that aren’t available anywhere else. So, naturally, when the site has a sale (with some items up to 70% off!), we scour it to add everything we can to our carts read