"When it comes to my lips, I prefer a quick swipe of a subtle-colored gloss rather than a dramatic pout. And S.F.-based company Elizabeth Street Cosmetics crafts the prettiest lippies (Randall is my jam) around. Not only are the soft hues gorgeous, but the gloss is extra hydrating and paraben-free. Another cool tidbit? Some are named after our city streets."

Elizabeth Street Cosmetics Lip Gloss In Randall, $23, available at Elizabeth Street Cosmetics.