"Hello, I'm A Street Style Photographer"

As the on-the-street style of photographer became more popular, advertisers started to get in on it, too. Karen Robinovitz of Digital Brand Architects, who represents bloggers like The Glamourai and Bag Snob says, "There is an organic authenticity to street style, a rawness that appeals. It's not perfectly glossy and Photoshopped, so it feels real and truthful."

With a new demand for people with the skills to make real people look like models, a new sector of the industry developed. Nowadays, being a street-style photographer isn't just a hobby — it can be a lucrative, full career. Says Phil Oh, who's been shooting street style for six years, "I make a living partially from advertising on my blog [Street Peeper], taking commissioned photos for Vogue.com, licensing pictures to other publications, and shooting campaigns and other special projects."

Photographed by Michelle Christina Larsen