The Sartorialist Starts A Trend

The birth of The Sartorialist is a piece of fashion lore, with Scott Schuman starting his NYC-based menswear-style blog after he closed his fashion showroom. Armed with a digital camera and some free time, he started taking photos of the dapper dudes in the city — some off the cuff, some posed, but all in the outfits they happened to be wearing that day.

Then...the blog grew. He got a better camera. He started photographing aggressively outside of places where he knew fashionable ladies and gents would be. And suddenly, his blog became the hottest bookmark on the Internet, and the place where people went to get authentic, aspirational outfit inspiration worn by real people.

Photographed by Tracy Wang