First Look: Steven Alan's First-Ever S.F. Shop!

A staple of many a Manhattanite’s wardrobe for over a decade now, much-beloved designer Steven Alan is finally showing San Franciscans some love. With his first Bay Area boutique, opening tomorrow in Hayes Valley, he's introducing this town to his unfussy, Nouveau Americana style. Filled with upgraded prep classics by the house label as well as Alan’s favorite brands, such as Whit, Common Projects, Filson, and Canada Goose, don’t be surprised if the woodsy and modern shop quickly becomes one of your favorites in town. Not anywhere near 445 Hayes Street at the present? Not a problem, we’ve got an exclusive virtual tour of the space after the jump, as well as a Q&A with the man behind the brand. Plus, click through to find out how you can score a $1000 shopping spree to the rad new space!
Photographed by Molly DeCoudreaux
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When did you know you wanted to open in San Francisco and why did you choose Hayes Valley?
"San Francisco really makes sense for us. It's our third city after New York and Los Angeles and it's nice that it has more than one season, so we can put our heavier coats in here and things like that. When we knew we wanted to open here, it was between Fillmore Street, the Mission, and Hayes Valley. And then it was also a matter of having the right space open up. This used to be a dry cleaner and we knew the person who just bought the building, so it was perfect."

Photographed by Molly DeCoudreaux
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Are there design elements that are specific to the S.F. shop?
"Each of our stores are a little bit different because the spaces are different. This one includes these floating brass hangers, which will age nice over time, we had custom-made brass jewelry cases, and to take care of inventory, we had these shelves built with a sort of trap-door-like system to house clothing. This space is also unique because they are building a restaurant right behind us that you'll be able to enter through the back of the store. They're still working on that, but you can also enter it through the Linden Street alley, which has the Blue Bottle kiosk."

Photographed by Molly DeCoudreaux
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One of many brightly lit shelves built into the wall.

Photographed by Molly DeCoudreaux
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Great patterns and textures for fall for the ladies.

Photographed by Molly DeCoudreaux
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You have some interesting random pieces of art and antiques in here. Where did you shop for the space?
"We got this piece from the Alameda Flea market. It's actually an old paint-by-number artwork, which is sort of funny. We also have a bunch of paint-by-number postcards that we're using in displays. Some of the other art work comes from Stuff in the Mission."

Photographed by Molly DeCoudreaux
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A look at the men's side of the shop.

Photographed by Molly DeCoudreaux
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Beyond clothing, what are some other items folks can find in the shop?
"We're carrying these big blankets, which are great for San Francisco weather. We have ceramic bowls, Atelier Cologne fragrances and soaps, Tourne candles, stationery from Gold Teeth Brooklyn, ginger syrup from Morris Kitchen, also in Brooklyn, and jewelry."

Photographed by Molly DeCoudreaux
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The blonde wood shelves in the background flip open to reveal extra inventory.

Photographed by Molly DeCoudreaux
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Where are you staying in town and what have you been up to?
"We decided to rent two apartments in the area, since there weren't any hotels around here. And, besides working on the store, we've gone to the farmers' markets and Bi-Rite. I've eaten at Bar Jules almost every day, which is fantastic. The Fatted Calf around the corner is also very good."

Photographed by Molly DeCoudreaux
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Skinny ties and bowties.

Photographed by Molly DeCoudreaux

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Men's accessories, including SeaVees shoes, Amor Lux and Richer Poorer socks, and J.W. Hulme Co. bags.

Photographed by Molly DeCoudreaux
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Photographed by Molly DeCoudreaux

Want to shop everything you've seen in this slideshow? Be sure to sign up for our Refinery29 + Steven Alan sweepstakes, below, in which you can win a $1000 shopping spree at the new Hayes Valley shop! And visit stevenalan.com for more Steven Alan news and products!

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