But, it’s not just the stellar location that caught our attention, the quaint store hosts a heap of sharp, tailored staples and essentials — all American-made. Neil Berrett and Jeremy Smith (both with backgrounds in the environmental and cycling industries) opened the store in late September. “We wanted to sell what men really put together as their daily outfits, and sell goods that really fit into the urban, outdoor lifestyle that's prevalent around here,” they explain. “It's pretty common to see things like raw denim paired with a button-down and a technical shell over that, from office to mountain, and we want to reflect that reality.” And they sure do — from local brands like Tellason and Taylor Stitch to Farm Tactics and Cedar Cycling, this is the one-stop spot for Bay Area dudes looking to add heritage-y, outdoorsy elements to their wardrobe. Check out our tour of the sweet space after the jump!
Photo: Courtesy of Standard & Strange