Amy Gruenhut, commerce partnerships director
"My mom was always had great style (she definitely inspired my love of fashion from a very young age), and loved taking me shopping even when I was a little girl (my dad joined as well).

This year, I'm planning on surprising my mom with multiple cards and a sweet and fashionable gift via our R29 Reserve site. I'd cook her a meal too...if I knew how to cook. We'll go out for dinner instead!"