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Every spring we see a deluge of purple makeup hit counters, and every year women avoid those pretty shadows, liners, and lip colors like the plague. What gives? Plum, lilac, violet, and aubergine are all shades that are supremely flattering on a wide variety of skin tones, and yet you shun them.To hell with that ladies — your fear of purple ends today. Here, you’ll find three drop-dead gorgeous new ways to wear purple this season, plus creative tips from makeup artist Marie Barokas on how to rock this bold hue without looking like Barney's distant cousin.