Most Wanted
8 Elevated Fragrances Your Guy (& You) Will Love
Whether it’s our bod or our apartment, we want it to smell good. This is true 365 days a year, but if your Valentine’s Day plans include snuggling with
by Karina Hoshikawa

Beauty
Get These 8 Soon-To-Be Viral Perfumes Before TikTok Sells Them Out
by Jacqueline Kilikita

Fragrance
21 Fresh Fragrances For When You Just Want To Smell Clean
by Karina Hoshikawa

Beauty
5 Perfume Trends Happening in 2023, Thanks To TikTok
Rosie Jane Johnson started her fragrance label By/Rosie Jane because people liked the way she smelled. “I mixed fragrances myself and people were ask
by Megan Decker

Gift Guides
These 18 Perfume Gift Sets Make For Aromatic Gifting Material
by Mercedes Viera

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Beauty
You Can Pick Up These Amazing Perfumes For Less Than $30 At Target
You’re reading an On-Site Shopping story — meaning you can browse, add to cart, and actually purchase the product recommendations featured below withou
by Venus Wong

Most Wanted
Charli D’Amelio’s First Perfume Isn’t Just For ...
TikToker and Dancing With The Stars contestant Charli D’Amelio is part of a crop of multi-hyphenate Gen Z celebs who seem to do a little bit of every
by Mercedes Viera

Dedicated Feature
There’s A Fragrance For Every Scenario You’re In — & We ID-ed The...
by Hilary Shepherd

Gloss Angeles
Can A Perfume Really Repel Mosquitos?
TikTok has discovered that Victoria’s Secret Bombshell perfume may have an unintentional use: repelling mosquitos. In this episode of Gloss Angeles, Kirb
by Kirbie Johnson

Beauty
What’s Up With Pheromone Perfume — & Why Is TikTok Obsessed?
Throughout two years of on-off lockdowns, our collective spending took a nosedive and dragged the beauty industry with it. But during that time, one partic
by Jacqueline Kilikita

Fragrance
This Clean Scent Replaced My Obsession With Punchier Perfumes
If my olfactory system was a literal factory, it would only send bottles of coconut-y shea butter perfumes, sugary aromas, and tropical, vacation-ready mis
by Alexandra Polk

Beauty
14 New Beauty Products Our Editors Rate 10/10
Call me easily influenced, but I really love a beauty product recommendation. I always store it away and my subconscious pulls it out the next time I’
by Megan Decker

Fragrance
Everything You Need To Know About Shopping For Fragrance Online
by Kelly Dougher

Most Wanted
We Found Your New Signature Summery Scent — & It’s 20% Off
Ahh, spring! The beginning of the warm transitional season means preparing to switch out your spicy winter signature perfume for a fresh, floral, or fruity
by Mercedes Viera

Celebrity Beauty
Angus Cloud Smells Like A Cocktail Party
Last week, a five minute meeting looming on my Google Calendar felt really big. Because of the short window of time on the reminder, the blue bubble was te
by Megan Decker

Beauty
It’s Time To Abandon The Signature Scent — And Embrace Smel...
My party trick is knowing exactly which perfume someone is wearing when they walk into a room. Le Labo’s Santal 33, Yves Saint Laurent’s Libre
by Jacqueline Kilikita

Perfume
Snif’s Latest Fragrance Collection Is Genderless, Long-Lasting & ...
Say hello to Snif‘s newest fragrance babies. The buzzy, direct-to-consumer scent brand is back with its third perfume collection — and it’s d
by Mercedes Viera

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