A spot where start-ups are aplenty and creatives run wild, South Park in SoMa has become quite the mecca for young tech entrepreneurs and design types. The epicenter of the 'hood du jour revolves around a circle of grass surrounded by lofts and warehouses packed to the brim with busy worker bees. Innovation and evolved corporate culture is tops in these parts and the attire follows suit by being anything but conventional officewear.
In order to show off some of the super-stylish 9-to-5ers, we picked a sunny day and camped out in the buzz-filled park during lunch to capture the best of South Park street style. In such a tech-centric area, we've got to say, we were quite impressed with the fashion on display. Keep up the good (looking) work, South Park!
Photographed by Anna-Alexia Basile