Smart Marketing: Bulls Player's T-Shirt Line Repped By Smokin' Hot Brother

Kyle Korver, guard for the Chicago Bulls, recently launched a Block37 pop-up shop for the T-shirt line that's fueling his foundation for kids, Seer. We're a little meh on the shirts themselves, but we're thinking Korver is a marketing genius. He's got his brother, Klayton Korver (yes, we're aware of the Kardashian-like tendencies) repping his line. Check out the video below and tell us this cutie isn't the best marketing strategy since the iPod. (NBC Chicago)
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