In the quest to conquer wrinkles and fine lines, many products have tried but few have achieved the dream of dramatically reducing complexion crevices. Avon's newest treatment hopes to set a new standard of excellence, using Nobel Prize-winning research as the foundation of its formula. It features a proprietary molecule called A-F33 Aminofill that purportedly helps deactivate collagen blocking in skin cells, helping stimulate skin cells to produce skin matrix components and resulting in smaller-looking fine lines and wrinkles in as little as a week's time.

Avon Anew Clinical Pro Line Eraser Treatment, $39.99, available at Avon.