We're Digging This New Lash Lengthener

shu-uemura-petal-lashPhoto: Via Shu Uemura.
There are many reasons why I love Shu Uemura: its lightyears-ahead-of-its-time Cleansing Oil, the no-pinch lash curler everyone and their mother is addicted to, its crazy-good wave mousse. But, mascara has never been something I've excitedly sought out from the brand. It's not that its mascaras are bad; it's just that they've never really spoken to me. Ultimate Natural, Ultimate Expression, Stretch Xtreme — those all sound lovely, but they're not really the look I'm going for.
Advertisement
I'm the kind of girl who likes my mascara to toe the line between separated length and super-dark definition. I like long lashes that don't look clumpy or like they could be falsies. Just a soft, flexible, fluttery, lacquer-black fringe.
So, I guess I can blame some clever marketers for the reason why the brand's new Petal Lash immediately caught my attention. Featuring a super-dark formula and a crisscross brush that claims to grab every lash, it's billed as a volumizing mascara. Normally, I don't go for volume mascaras; in my experience, volume usually leads to gunked-up, stiff, clumpy lashes. But, the brush was slim, unlike those hairbrush-sized ones I had come to associate with volumizers, so I said, "What the hell!" and decided to give it a go.
Now, my big problem with most mascaras I've tried is that no matter how much I love the formula, their brushes grab too much product, meaning the only way I can get that clump-free look I crave is to wipe off the excess with a tissue before I swipe. Feels kind of wasteful, no? Not so with this little beauty: I pressed it into my lashline and then pulled it up through my lashes and was shocked to see how separated they still looked.
But, that's not all. It took my fringe and made it look equal parts longer, lusher, opened-up, and all-around darker. People, I had Disney-princess lashes. I had lashes that would have made poor Ariel sob right through her waterproof mascara.
I'm also somewhat obsessed with how the formula creates a flexible finish, so my lashes still move and feel soft — not caked-up and stuck in place. Better yet, it doesn't budge, even in some of the most brutal NYC humidity. I have a particularly, shall we say, grabby under-eye area in that it takes any sort of dark eye makeup I wear — liner, mascara, cream shadow — and draws it downward so that I have perpetual raccoon eyes. But, every time I wear my Petal Lash, my under-eye area remains shadow-free. Which is nice, because you can only handle people asking you if you're tired/sick/depressed so many times before you snap and start yelling loudly, "I'M FINE!" at your coworkers and loved ones.
Advertisement
Now, to the not-so-good part: Petal Lash does not come cheap. Twenty-eight dollars is kind of pricy for mascara, and I know a lot of you get by just fine with your beloved drugstore wands. I envy you for that. That's why, in my personal case — someone who is super picky and has a difficult time finding a product that works to her very exacting standards — I think it's money well spent. I'm amazed at how this mascara continues to elevate and transform all of my go-to eye-makeup looks. And, did I mention the princess lashes?
Shu Uemura Petal Lash Mascara, $28, available at Shu Uemura.


Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!
Advertisement

More from Makeup

Pat McGrath posted three photos from the Versace fashion show to Instagram that tease a new product she's working on. The first shows Gigi Hadid with ...
Every morning, before I steep my morning tea, I scroll through my Instagram feed taking note of all the standout swatches, 60-second videos, and ...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
Here's the good news about brown eyes: They're easy to play up, since brown is a mix of the primary colors. This most-common of eye colors is a gorgeous ...
I don't consider myself a vain person, but when I think of my #goals, having Cate Blanchett levels of skin perfection is right there at the tippy-top. Well...
Base makeup is one of those notoriously hard beauty products to shop for. Like picking out jeans or bras, the process takes time, commitment, and patience...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
If there’s one thing King Kylie has conquered, it’s the art of the Snapchat selfie. Oh, and she seems to know a thing or two about lipstick, too. We’ve ...
If you haven't heard about rainbow highlighters, then you have some serious catching up to do. This year, a magical unicorn of a highlighter popped up on...
The gap between mass and prestige beauty products has never been so small. In fact, it seems that nearly every day a top celebrity makeup artist reveals a ...
Blame Kylie and her Lip Kits, the resurgence of the '90s aesthetic, or Hollywood's obsession with monochromatic makeup, but the nude lip is having its ...
There's a lot to love about a classic red lip. But one of our favorite reasons is that it stands out on its own, making it the ultimate in lazy-girl ...