It's no secret all those soaring cookie-cutter chain stores don't exactly have a reputation for high style. But with even the savviest It Girl on the hunt for the best deals and coolest cut-out black booties (under $100, of course), many cross-country retailers are starting to step up their game—Nine West, Gap, and American Eagle, included. So now, our new column Mass Attack is poised to put all those chain store bad vibes to rest by revealing all the spoils of our hunt for amazing deals and surprising style. Mugler'esque minis, vintage-style bib necklaces, and a gorgeous studded cable sweater? Mass fashion sure ain't what it used to be!