Sales & Shopping

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• October 7, 2008
• Shop Talk

Korea Comes to Soho: Eryn brinie Lands in New York

By Max Berlinger

Korea's answer to Topshop and H&M, Eryn brinie, has quietly arrived to New York with it's first US outpost. The retailer, which has over 30 stores in Korea, has a soft, artsy, delicate aesthetic and is housed in earthy and relaxed environment. The store will also serve as a venue to display work from emerging artists from the area. Pieces, such as flowy blouses, draped, worn-in jackets and layered skirts are all in the $50-$150 price range, which makes paying rent on time a feasible option this month. With Topshop's continuing delay, we needed something to fill the shopping void, and Eryn brinie fits like a glove. (JC Report)

Store images via Nitrolicious.

Eryn brinie is located at 501 Broadway, New York, 212-308-6134; www.erynbrinie.com.

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