Sales & Shopping

Garments on the Go: Ralph Lauren's Mobile Phone Store

ralphlauren_smartphone.jpgAlways ahead of the retail-tech curve, Ralph Lauren recently announced plans to introduce a mobile-phone-based retail service.While we've never had a problem with virtual stores and online sales, the idea of buying our next pair of chinos from the palm of our hands is perhaps a futuristic bridge too far. Imagine yourself, deep into a wireless shopping spree, cut down by a speeding cab cuts at the crosswalk between Church and Franklin. The future is a scary place. (Adotas)

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