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• September 22, 2009
• Shop Talk

We've Got a Sweet Spot For Our New E-Boutique Crush, Les Nouvelles

By Amy Flurry

These days, there are few boutiques where thoughtfulness, smarts, and a mad sense of style hits you flush. Well, Les Nouvelles is in fact that rare retail gem and online wouldn't you know! The just-launched site is the collaboration of two fashion-adoring Atlantans by way of New York who built their shop around a tightly knit cast of 25 small and emerging lines from around the globe, including Quail, Eskell, Madeleine Thompson, and Gryphon. The shop gets extra points for the genius "Be Your Own Stylist" tool, which is a lot like playing paper-dolls online. Visit the site here!

Above, from left: Flutter by Jill Golden Earrings, $185, available at Les Nouvelles; Rag & Bone Shirt Dress, $325, available at Les Nouvelles.



Above, from left: Raasta Smile Tee, $105, available at Les Nouvelles; Flutter by Jill Golden Necklace, $285, available at Les Nouvelles; Quail Reversible Skirt, $210, available at Les Nouvelles.

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