Sales & Shopping
- July 7, 2008
- Shop Talk
Shoe Box: Common Projects Comes to Den
Every time Den—the bite-sized concept shop of Odin's Eddy Chai and Paul Birardi—reopens as a new label's pop-up flagship, it seems sweeter than the last. This month, Den reinvents itself yet again as the masterful, antiquarian footwear label Common Projects' first retail outpost.
A minimalist vision in black and white, the low-key space highlights the line's utilitarian feel, incorporating shoeboxes into the design to showcase the goods. In addition its faux roof, which makes us feel like giants, it's another reason to love the little gem called Den.
Den is located at 330 East 11th Street, 212-475-0079; www.dennewyork.com.
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