One of the Bay's best attributes is its proximity to the great outdoors — while still being utterly urban. You can bet that we never turn down a chance to traverse the trails, but sometimes we get stuck in the city and a healthy hike or a cozy camping trip is out of the question. Which is why on our nature-craving days we're most likely sporting stellar threads by Serial Cultura. And the luminous label's recently released fall ‘12 lookbook, meticulously crafted by designer Jennifer Jennings, shows exactly why.
“The line was inspired by the natural world," says Jennings, "The marbled prints reflect the movement of water and air, while other prints were inspired by rock formations and gem-like colors to create earthly type patterns." So, if the 9-to-5 has got you down and you're in dire need of environmental engagement, slip into Serial Cultura and we swear you'll feel instantly connected to the country. Click through to stake your claim on the calming and incredibly chic clothes.