Today's Hot Story
The 3 Coolest Dressing Rooms In S.F. — Can We Move In?
If there's one thing we're passionate about, it's the tiny details that make any experience… Read More
Home, Sweet Home — Marmalade Is Adding An Interiors Store
While we don’t typically frequent Union Street for capitalist pursuits, our hearts do skip a beat whenever we mosey into the adorable clothing shop Marmalade. And, if you’ve been following our recent 411 on the space, you'll know a thing or two about its new, triple-the-size, triple-the-fun expansion… Read More
May 6, 2013 8:30 AM
Boy Crazy: Pretty Penny To Open A Men's Spot Next Week!
The East Bay doesn't skimp when it comes to its expansive vintage offerings. And, one of the standout, must-hit havens in Oakland has got to be Pretty Penny: The storied College Avenue staple has been offering ladies high-quality vintage merch for seven years strong. So, we're excited to hear that… Read More
Apr 29, 2013 3:00 PM
First Look: See Acrimony's Sleek New Sister Shop, No.3!
You may recall how over the moon we were to first discover that our favorite shop-leading lady Jenny Chung of ACRE/SF and Acrimony was helming yet another store in S.F. This time, her stylish, streamlined venture No.3 is focused on bips and bops of the luxe and rustic variety — and it's officially… Read More
Apr 9, 2013 9:00 AM
First Look: The Future Perfect's Cool New S.F. Locale
They say when a door closes, another (stellar) one swings open, and that phrase couldn’t be any more true in this city’s ever-changing, head-spinning shopping scene. Case in point: The Future Perfect landing in our very own Pacific Heights hood! The New York City-based boutique has jumped coasts… Read More
Apr 1, 2013 9:30 AM
It’s Official: Adobe Books Is Closing, To Be Replaced With Jack Spade
In case you aren’t completely clued in, there have been whirlwinds of whispers about the legendary tome spot Adobe Bookshop struggling to stay afloat in S.F.’s cutthroat real-estate market. And, in a classic David versus Goliath situation, the 16th Street store has been fighting off menswear joint… Read More
Mar 26, 2013 9:30 AM
Ogle Oakland Surf Club's Spring '13 Wares
A few weeks ago we outwardly expressed how taken we were with under-the-radar East Bay shop Oakland Surf Club. As if its ever-evolving list of impressive trunk shows (Popomomo, anyone?) isn't enough and there were any reservations still lingering, we’re about to set the record straight.
The skate… Read More
Mar 19, 2013 12:00 PM
Sephora + Pantone's Tech-Savvy Foundation Gadget Debuts In S.F.!
Being the 21st century, city-dwelling gals we are, we’re pretty well-adjusted to constantly having technology all up in our mugs — from face timing to those Instagram selfies. And now, Sephora is adding one more innovative gadget to place front and center of our faces, all for the benefit of our… Read More
Mar 18, 2013 8:35 AM
Blue Monday: Pot + Pantry To Close, Hosting A Big Online Sale
It’s always a bit of a bummer to start off the week with word of a store closing. So, hearing the news that our favorite Mission-based home-goods shop, Pot + Pantry, is shuttering definitely brought a big frown to our faces. Hot off the heels of hosting a poppin' food-themed art show and after a solid… Read More
May 18, 2013 7:00 AM
Mar 14, 2013 11:00 AM
New Kid On The Block! NARS Opens On Fillmore Street
We’ll be the first to admit that our passion, er, obsession, with makeup knows no bounds. However, on the upside of all that product hoarding and handling: We know just which shades and brands to watch out for. Now, it doesn’t take a pro to know that basically anything by NARS is instantly covetable… Read More
Mar 8, 2013 8:30 AM
Get Ready: Muji's Second Bay Area Location Has An Opening Date!
It’s only been a few months since Muji has nestled into its SoMa hood, bringing along selections of minimalistic-meets-functional styles and house wares. And we must have made a good impression, because the Japanese retailer seemingly loves the Bay so much, it’s making plans for a second location… Read More
Mar 1, 2013 9:30 AM
Store Crush: Oakland Surf Club Heats Up The East Bay Shopping Scene
Don’t get us wrong, we love our selection of snazzy shops sprinkled around S.F. But, we can’t ignore the flurry of stores that are heating up the East Bay retail scene, too. And while we already know that Temescal Alley has quickly become the darling destination in the area, we were excited to… Read More
Feb 28, 2013 3:00 PM
Time To Freak Out! Freda Salvador's Rad Shoe Shop Is Open — Tour It Here
If you’re even the teensiest bit clued in to the S.F. fashion scene, you probably know that standout shoe company Freda Salvador is blowing up. And trust us, we’re not ones to keep that info under wraps — we’ve been proud followers of the local brand since the beginning and are thrilled to see… Read More
Feb 25, 2013 3:00 PM
First Look: Take A Tour Of The New Vera Wang Store!
We’ve been particularly fortunate on the retail front as of late. With a slew of major store openings in S.F., we’re rapidly becoming an untouchable shopping destination on the West Coast. So, when we heard about our city’s latest addition, we just about flipped our lids. We’ve been waiting on… Read More

















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