Motel Rocks Pre-Memorial Day Blowout: 135 Handpicked Pieces To Steal For Less
What’s better than shopping on Memorial Day weekend? Shopping before Memorial Day weekend! So, we teamed up with hot indie label Motel…Read More
Shop It NowBoo Announces New Based-In-S.F. Book, We Collapse From Cuteness
If there's one thing you know we love...it's the World's Cutest Dog (and Bay Area native) Boo! Need proof? Check out our roundup of Boo's greatest looks and tips on how your own pooch can copy them. Sidenote: Boo Facebooked this story to his 4.4 million fans, which pretty much made our lives. #notsohumblebrag
And the mega-adorbs pup has now made our week by announcing his second book with S.F.-based publisher Chronicle Books! What's more: The heart-warming tome, dubbed Boo: Little Dog In The Big City, takes place in both our and Boo's backyard, of good ol' San Francisco!
Chronicle leaked a few images from the soon-to-come book (check them out after the jump) and — brace yourself — there are pics of the pup driving a mini Benz with Victorian homes behind him, rolling around in Alamo Square park (giving the Painted Ladies a run for their money), riding a cable car, trotting along the beach in front of the Golden Gate Bridge, and shopping our finest boutique. Um, have you passed out from cute overload yet?
Personally, we are already scanning the net for any mentions of a Boo book signing hitting the Bay in the near future. We suppose in the meantime we could always buy one of these limited-edition Boo stuffed animals and recreate the touristy, S.F.-centric snaps ourselves. Could make for a good Instagram series.
Photo: Courtesy of Chronicle Books
And the mega-adorbs pup has now made our week by announcing his second book with S.F.-based publisher Chronicle Books! What's more: The heart-warming tome, dubbed Boo: Little Dog In The Big City, takes place in both our and Boo's backyard, of good ol' San Francisco!
Chronicle leaked a few images from the soon-to-come book (check them out after the jump) and — brace yourself — there are pics of the pup driving a mini Benz with Victorian homes behind him, rolling around in Alamo Square park (giving the Painted Ladies a run for their money), riding a cable car, trotting along the beach in front of the Golden Gate Bridge, and shopping our finest boutique. Um, have you passed out from cute overload yet?
Personally, we are already scanning the net for any mentions of a Boo book signing hitting the Bay in the near future. We suppose in the meantime we could always buy one of these limited-edition Boo stuffed animals and recreate the touristy, S.F.-centric snaps ourselves. Could make for a good Instagram series.
Photo: Courtesy of Chronicle Books
Yikes! The Zuck-Inspired 'Executive Hoodie' Takes Casual To The Next Level
Just when we thought we couldn’t cope with any more Mark Zuckerberg-related tidbits, this came along and stirred up our morning in a major way. Sure, we wouldn’t call the Facebook founder and CEO a Silicon Valley style icon. In fact, we’re pretty shocked he even swapped out his trademark zip-up for a suit on his wedding day. But, apparently, one S.F.-based brand begs to differ, and is actually turning to Zuck and his casual-fashion chops for inspiration. The peeps over at Betabrand are attempting to capitalize on the tech mogul’s threads (and, no doubt, recent headlines) and have designed a luxe hoodie of sorts. Dubbed the “executive hoodie” this pin-striped iteration ups the ante by boasting fine fabrics and two front pockets for an extra-fancy effect.
Perfect for peeps who want to take business casual to the next level? Well, for $148 it’s not exactly for the penny pincher. But, wait, what about all the female techies also after the suit-loungewear hybrid? Um, they can take comfort in the fact that there’s a women's version coming soon. Phew. Or ewww? How do you feel about this Facebook-inspired fashion item? Inquiring minds would like to know. (CNET)
Photo: Courtesy of Betabrand
This Instagram Camera Is Pretty Much The Best Thing We've Seen In Ages

Snap-happy folks, wait until you get a load of this one. We didn’t think our all-time fave $1 billion photo app, Instagram, could get any cooler, but this new product ups the ante. It's no secret that we’re always itching for new ways to display our cool Insta captures. Whether we’re slapping our pics on a pillow or rocking a case littered with images, or even going to the extreme of wearing them on our person, we’re all about showing off our prized moments. So, obviously, this instant, Instagram-only camera, spotted on lifestyle site Highsnobiety, is so up our alley.
First things first, it’s possibly the cutest little cube we’ve ever seen (it actually looks like a handheld version of the app's icon), but once you can get over that, you’ll be blown away by the innovative features. Just log in to your account (with the built in Wi-Fi), snap a pic, choose the filter (you know the drill), and woop there it is — a printed version of your pic.
Is this the Polaroid instant camera of 2012? We know, it sounds too good to be true. And it actually is, for now! The product is a mere concept design, courtesy of the forward-thinking peeps at ADR Studio. But, here’s hoping they can execute this baby sometime soon, because we’re head over heels in love. And now that the bait has been dangled, we need this little guy in our lives — the sooner, the better.
Photos: Via Highsnobiety
Knock On Wood: Peep (And Win!) Capital's Cool New Frames
In a crazy twist of fate, the sunny days have been ample of late. And since we’ve been catching rays on the reg (usually a rare occurrence), we’re officially on the hunt for a new pair of spiffy sun-shielding specs. Lucky for us, one of the coolest local eyewear lines in the game (as far as we’re concerned), read our minds and crafted up focals we’re fawning over.
Seriously, we saw Capital Eyewear’s latest pair of women’s frames, and were blown away by the style and craftsmanship. Dubbed “Morgan,” the new pair comes in a retro-cool round shape that is made entirely of wood (as are all Capital frames) in the wearer's choice of a few cool hues.
Since it's not everyday that we peep a style so seamless, pretty, and quality-driven, we wanna share the love by offering one lucky guy or gal a chance to win these stunning shades. Just tell us one thing you’ve been itching to do in the S.F. sun and we’ll pick a winner. Good luck, kiddos.
Photo: Courtesy of Capital Eyewear
We Couldn't Make This Up: These Bras Have Pockets For...Your iPhone

Thankfully, cellphones worn on belt holsters in a very geeky, inspired-by-dad manner are almost a thing of the past (well, at least for certain segments of the population). But still, even as we get more technologically advanced, we haven't quite figured out a fool-proof way to tote our beloved smartphones in an efficient, hands-free manner. However, that'll all change if the makers of JoeyBra have their way.
What is the JoeyBra, you ask? Named after the way a baby "joey" kangaroo hides inside of its mother's pouch, this new undergarment was dreamt up by two current University of Washington students and aims to help "women who are constantly on the go and struggle to find a place to put their ID, keys, or phones." Instead, they figure, women around the world need to stash those essentials in little pockets on the sides of their bras.
At first, envisioning an iPhone nestled under our shirts made us shake our heads in disbelief. Then, however, we started to imagine a life without the need for a purse. We're thinking the $19.99 item, which one you currently pre-order, might be especially handy in nightlife scenarios. Just think about how much easier it would be to bust out Beyoncé moves without a bag getting in the way.
And, it seems like we're not the only ones with a piqued interest. With 17 days to go in its Kickstarter campaign, the JoeyBra has already raised nearly double its goal of $4,000.
But the question remains: yay or nay? Is this patent-pending design utterly ridiculous...or is the JoeyBra (which comes in only leopard at this point) completely genius? Let us know in the comments below.
Photo: Via JoeyBra
Build Your Own Facebook-Savvy Wedding Site With This App
Engaged and struggling to find a wedding site that makes sense for you? Local tech lady Brit Morin is looking to change that with the launch of her first app, Weduary. The free app was inspired by the former Google gal's own lackluster digital experience while planning her marriage to Path CEO Dave Morin a year ago. The tech-savvy duo ultimately decided to build their own web site, employing the Facebook API to make their impending nuptials a social experience.
Single guests could "flirt" with other non-attached folks, friends of the couple could spy on other invitees and connect with them based on similar interests and mutual friends, and all guests could update their personal profiles to reflect their wedding travel plans, should anyone want to coordinate.
In essence, the just-launched Weduary app includes all of the above, plus a few additional bells and whistles. Couples can register their domain name, choose from 10 website design options (or pay $15-$20 for premium packages), import their best lovey dovey photos directly from Facebook, and invite friends through the social network or via email.
Like what you see? Don't expect Mrs. Morin to stop at this app. The engineer has just raised $1.24 million from the likes of Googler Marissa Mayer and other female power players in Silicon Valley to create innovative apps in other categories like style and food. So this definitely isn't the last you'll be seeing of her.
Photo: Courtesy of Weduary
Obsessed: Stitchtagram's Instagram Pillows!

Okay, we can't even sugarcoat the fact we’re total Instagram fiends over here. Whether we’re religiously checking our feeds or sprucing up our iPhone cases with old snaps — we’re full-fledged fans of the S.F.-based, billion-dollar company.
So, it will come as no surprise that we’re flipping out over new DC-based site Stitchtagram, which lets you turn all of those artsy memories into pillows. Yes, pillows! Meaning: you can rest your head on some of your most beloved captures. Does it get better than that?
Since we are constantly scouring the scene for new home items, it's no wonder we just can't keep our eyes off of these vivid household accessories. And of course, we can't wait to see what the company comes up with next. Instagram lamps? Leggings? Undies? The sky's the limit...and our wallet might be in serious trouble.
Photo: Via Stitchtagram
Is "MacBook Pro" The Hottest New Scent Du Jour?
You know that distinct, lasts-a-millisecond scent of a freshly unwrapping a brand-spankin’-new Apple product? Well, if you do (and if you love it just as much as we do), get excited. A few tech obsessives are taking their Apple adoration to the next level, and bottling up an electronics-inspired fragrance. No, we are not kidding.
Air Aroma, along with a team of artists, aims to capture the smell of a freshly opened MacBook Pro. Sure, it may be a total WTF idea, but we kind of dig it (and if you ask us, it beats most ultra-girly, floral options).
To get the fragrance down pat, the team had a new MacBook Pro shipped to the lab — where they concocted a spot-on elixir of wrapping, aluminum, cardboard, and ink. We’re vying to get a whiff of this. But, wait — there’s a roadblock: the scent will not be sold in stores. Bummer, we know. It was produced as concept for an upcoming Melbourne exhibit. So, if you want to wear it — you’re going to have to cough up the dough for a plane ticket to Australia (and get creative with security barriers inside a museum, we're guessing). But, let’s talk about what's important, here: Would you want to smell like a walking MacBook Pro? Do tell. (The Verge)

Photo: Via Apple
To get the fragrance down pat, the team had a new MacBook Pro shipped to the lab — where they concocted a spot-on elixir of wrapping, aluminum, cardboard, and ink. We’re vying to get a whiff of this. But, wait — there’s a roadblock: the scent will not be sold in stores. Bummer, we know. It was produced as concept for an upcoming Melbourne exhibit. So, if you want to wear it — you’re going to have to cough up the dough for a plane ticket to Australia (and get creative with security barriers inside a museum, we're guessing). But, let’s talk about what's important, here: Would you want to smell like a walking MacBook Pro? Do tell. (The Verge)

Photo: Via Apple
Do Your Consignment Shopping Online — This New Site Can Help

If there’s one thing we don’t dig about the seasonal switch, it’s spring cleaning. Sure, we know how great it would feel to rid our space of that ever-expanding sartorial stockpile from 2001, but that would be a three-day undertaking (and who’s got that kind of time?). Well, there’s a shiny new site dedicated to helping a sister out (before we go all Hoarders on you). And since you know how much we flip for fashion-meets-techie tidbits, you can only imagine our elation when we caught wind of it. Meet Threadflip which launched just today. Yep, this is a brand-spankin’-new way to clean and organize your closet — that’s actually fun. It’s a unique way for stylish ladies to trade in their unwanted wares. But, we aren’t talking about turning in washed-out, embarrassing old items (some of those suckers belong in the trash, and you know it). Nope, on Threadflip you’ll find items you want to wear. “The pieces are as diverse as our users," explained founder Manik Singh. "We’ve seen an exciting range from Paul Smith to Prada, vintage to Vuitton, and everything in between — all at a fraction of the original price,” Singh said.
The concept is straightforward: sign up, make a profile, browse, upload, and then buy or sell. We’re thinking of it as an interactive version of Pinterest — where you can actually own some of those oh-so-covetable items. Pretty cool, huh? Well, it gets a wee bit better. The site features a mega-convenient “white glove” feature where the peeps at Threadlflip will upload your pics for you. You know, if you're feeling just a smidge lazy. Another plus? The tastemakers hanging around to hook you up. “Threadflip showcases five inspiring fashion arbiters for launch: Tennessee Thomas, drummer for The Like, street-style star Preetma Singh, Late Afternoon blogger Liz Cherkasova, Laura Ellner of On the Racks, and lifestyle lovely Brit Morin, " said Singh. "We love that they reflect a variety of personal styles, representing the broad range of offerings on the site." We’re kind of flipping out for Threadflip over here. Take a peek, and then tell us what you think, in the comments.
Photos: Via Threadflip
Fear The Beard: These Fringed Facial Accessories Are Frightening

We’re all for experimental accessories. Whether it's crazy headgear, shoulder pads, or collar clips — we’d test drive just about anything. But we've recently come across a style we may be a tad reluctant to sport: faux ‘staches. Nope, we aren’t talking about the prankster, party kind (although, those are good for a giggle). We mean mega-luxe lipwear (yes, it exists).
We have no clue when or why or how these even launched, but they're unlike anything we've ever peeped, that's for sure. And while we dig the idea of playing up our cheekier side, we’re not entirely sold on these facial “hair” embellishments, crafted by the S.F.-based jewelry-making ladies of Litter.
The prop-esque items attach to sunglasses and give the illusion of a beard or mustache...made out of metal. Okay, we get it, facial hair is a hot commodity right now (especially in Brian Wilson-obsessed S.F.), but why do we gals need to try the trend on for size? Weigh in: Would you put a faux, fringed $90 mustache on it?
Photo: Via Litter
Eye Candy: INDi Denim Launches Colored Custom-Fit Jeans!
Here at R29 S.F., we take jean scouting and sporting very seriously. Give us a pretty pair with a twist, and we're happy campers. So imagine our glee when we heard that Bay Area custom-denim brand INDi has just launched five new and brilliant colors: Admiral red, primrose yellow, Pacific blue, laurel green, and magnolia pink. In addition to the mouth-watering hues, these $175 wonders will fit any tuckus a glove. Choose your fave fit (skinny, slim, or classic) , enter your measurements into INDi's custom platform, and a few weeks later cut-just-for-you springtime denim will arrive at your front door. While you wait, peruse the brand's guide to wearing the bold-hued numbers, inspired by local bloggers and R29 faves Annabel Ly and Anh from 9-to-5 Chic! Which color do you covet most?
Photo: Via INDi
Google's High-Tech Glasses Freak Us The Hell Out
Ahhhhh! Too much too soon. This new video previewing Google's new tech initiative — Project Glass, by name — offers a too-real look into the not-so-distant future of communications, photography, and playing the ukelele.
And by that, we mean the ability to make appointments, book concert tickets, and chat with your adorable, brown-eyed girlfriend without even moving your hands. That's all well and good, but we don't know if we're ready to even consider this total sunrise-to-sunset immersion in tech — personally, we don't want to live in a world where our managing editor can pop into our field of vision at any time, day or night (sorry, Christie). As well, the proposed headgear of Project Glass is a little too Maison Martin Margelia to wear every day. Who's with us here?
Photo: via Google.
Photo: via Google.









