Name: Victoria Smith

Gig: Editor and publisher of SF Girl By Bay

Hood: Noe Valley

Followers: 501,628

Tell us how and when you first started using Pinterest.
"It was my collaboration with Ben Silbermann, one of the founders of Pinterest. We met at the Altitude Design Summit two years ago, and he invited me to check out this small site he had in beta-testing. And, when I did, I could instantly see what a unique tool it was, a great device for sharing, and for me, an insanely helpful blogging tool. So, Ben and I talked more about introducing other bloggers to Pinterest, and came up with a twist on Blog it Forward, a previous event I’d hosted, and we created Pin it Forward as a way to introduce a whole community of bloggers to this great visual-bookmarking tool. For my part of the collaboration, I had a readership to share that was perfectly suited to benefit from what Pinterest had to offer. And, Ben had a great platform for bloggers. So, we invited 300 bloggers to each create a Pinboard of what inspired them most, post it on their blogs, and then to virtually pass the torch on to the next blogger. Kind of like a blogging chain letter, which also turned out to be the perfect collaboration for new bloggers hoping to gain more readership and connect with other bloggers."

Victoria relaxing in her Noe Valley home.