Denim brand Wrangler has never really come up on the cultural radar as much as, say, Levi's, but perhaps all that's about to change with this hot and cool new ad campaign, shot by the one and only downtown photog God, Ryan McGinley. McGinley's many followers will surely be turned on by shots of girls and dudes topless, in Wrangler jeans, wading through the depths of the lake or laying supine in the grass. The campaign is called "We Are Animals," and Parisian ad agency Fred & Farid just received a Lion D'Or at the Cannes Festival for it. Such a coup for Wrangler. Calvin Klein's orgy-tastic billboards, watch out.