When a child's genetic makeup includes the bone-chiseled perfection of David Beckham and the piercing, made-for-camera looks of Victoria Beckham, he or she should probably be regarded as a national treasure. Which is exactly what Burberry was thinking when they tapped Romeo Beckham — who is a spitting image of his dad — in a campaign that continues "the brand’s long-standing association with exciting and emerging young British talent."
By "talent," of course, Burberry means Romeo is already an expert at warming our hearts with a hilarious gap-toothed smile and has now formally secured his place as our third favorite Beckham (sorry Harper, but you're still in diapers). In the ad, the heartthrob-in-training brandishes his umbrella towards a very serious and glam Edie Campbell and Charlie France. He pops his collar, smiles cheekily, and looks perfectly posed in his Burberry trench.
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Oh, and have you ever seen offspring look so particularly like a perfect blend of mum and pop?
Photo: Copyright Burberry/Testino