When a child's genetic makeup includes the bone-chiseled perfection of David Beckham and the piercing, made-for-camera looks of Victoria Beckham, he or she should probably be regarded as a national treasure. Which is exactly what Burberry was thinking when they tapped Romeo Beckham — who is a spitting image of his dad — in a campaign that continues "the brand’s long-standing association with exciting and emerging young British talent."
By "talent," of course, Burberry means Romeo is already an expert at warming our hearts with a hilarious gap-toothed smile and has now formally secured his place as our third favorite Beckham (sorry Harper, but you're still in diapers). In the ad, the heartthrob-in-training brandishes his umbrella towards a very serious and glam Edie Campbell and Charlie France. He pops his collar, smiles cheekily, and looks perfectly posed in his Burberry trench.
Oh, and have you ever seen offspring look so particularly like a perfect blend of mum and pop?
Photo: Copyright Burberry/Testino