Rihanna's New Armani Jeans Ad - Rihanna Emporio Armani Campaign

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Daaaamn. Just when you thought Rihanna had turned the heat up all the way, she sneaks it up just a couple more degrees. For her latest round of scorching-hot Armani Jeans ads, Barbados' favorite daughter stripped down for photographers Mert and Marcus, proving yet again that bright minds over at Esquire knew what they were doing when they crowned her the "Sexiest Woman Alive" last year. Click through for all the denim-and-lingerie hotness, and possibly rethink your own Valentine's Day ensemble...

Photo: Courtesy Armani Jeans.

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Photo: Courtesy Armani Jeans.

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Photo: Courtesy Armani Jeans.

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Photo: Courtesy Armani Jeans.

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