Illustrated by Anna Sudit.
By Riane Konc
Reductress is the first and only satirical women's magazine, taking on the best and worst of women's media, marketing, and consumer culture. Their words of wisdom are not to be taken seriously.
At first, I tried not to let it get to me. “Just take one that says Alicia or Jackie,” I’d whisper to myself, brushing away tears in a gas station convenience store. “It’s no big deal.” And, it wasn’t at first. Sure, every time I walked up to the cash register with a Coke can that said “Sam” or “Buddy” or “Grillmaster,” a little bit of me died inside. I’d feel the brief twinge of hope followed by crushing disappointment when that “Rick” can came tumbling out of that Coke machine. It ate at me, as if to say, “Hey freak, be a pal and give this to Rick, will ya?” But, I shrugged it off. You have a weird name, I would tell myself. You knew this was never going to happen for you.
That’s when realized that I wasn’t just buying Coke cans: I was buying into a narrative that said You aren’t worth it. Just because your name is two full lines of typed text and includes the Chinese symbol for peace, it doesn't mean you'll ever see it on a can of Coke.
By pretending like it was okay for Coke to refuse to put my name – even though part of it is the chemical symbol for Barium – on a can, I was essentially participating in my own discrimination. If you don’t think that’s discrimination, then I’d invite you to check your privilege, Amy.
Because your name’s Amy, isn’t it?
Look me in my eyes, and tell me that it’s not discrimination to be the only person at the party not drinking a Coke with their name on it, besides the people drinking water, and the people drinking beer, and the people just drinking from plastic cups, and the people drinking Cokes with names other than theirs on the can. Look me in the eyes and say it.
Better yet, look my parents in their eyes and explain to them why they had to tell their six-year-old daughter that none of the personalized whistles or beer cozies in the Sea World gift shop had her name on them. Look my parents in their cold, dead eyes and explain to them why they had to SPECIAL FUCKING ORDER a Shamu viewfinder with her name on it so she would quit screaming and crying. You stare at them in their eyes and you tell them YOU THINK that Lisa’s parents should pay $11 for a Shamu viewfinder, while they had to pay $8.50.
Not so easy now, is it?
Do I hope to see my name on a Coke can? Goddess knows, I do. It’s something I’ll fight for. It’s something — and I don’t think I’m being dramatic here — I’ll die for. But, even if it’s too late to change things for me, maybe by sharing my story I can change things for future generations. Maybe one day, a strange name won’t make you a blind spot in mass marketing stunts. Maybe one day, the fact that my entire name is technically a shortlink to a Fiona Apple album won’t mean that I’m given the short stick.
My name may be too strange to belong on a soda can, but I’ll tell you where it does belong: history. So, you write down my name and you remember me. Well, okay, technically you can’t write it down because if you write it down it transforms into a really powerful incantation that summons the dead and blah blah blah it’s a whole thing.
Still, remember me. And, don’t you dare ask if I consider myself a modern day Rosa Parks. Bitch probably got her name on a Coke can.