Photo 13- Insta-Makeover: Learn How To Get Summer's Hottest Hair Color At Home

Dedicated Feature

Jul 23, 2012 1:00 PM EDT

Insta-Makeover: Learn How To Get Summer's Hottest Hair Color At Home

By Us, Photographed by by Dan McMahon

Fullscreen

13 of 14

Since Alison loved her new tone, but was worried about how to keep that color vibrant, so we asked John Frieda International Creative Consultant Harry Josh, for advice. "When you’re going red," he said, "keep in mind that the color fades fast and tends to require more upkeep — especially if you’re spending time in the sun, the pool, etc. The best way to keep your red tones vibrant is by using a color protecting regimen like Radiant Red Colour Magnifying Daily Shampoo and Conditioner for All Redheads — that’ll help keep your color fresh and vivid longer." Hear that, Alison?

Photographed by Dan McMahon

Month of Party Girls

Connect with R29