• Dedicated Feature
Jul 23, 2012 1:00 PM EDT
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Insta-Makeover: Learn How To Get Summer's Hottest Hair Color At Home
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When her 20 minutes were up, Alison washed the color out under a lukewarm shower, until the water ran clear. After that, she massaged in a nourishing conditioner, left it in for for five minutes, and rinsed again. By our count, the whole process took about 40 minutes — not bad, huh?

Photographed by Dan McMahon