Rebecca Minkoff Revolutionizes The Idea Of A Store

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emPhoto: Courtesy of Rebecca Minkoff.
In-store shopping is a tale as old as time. (And, for the most part, that narrative includes a little bit of convincing on the part of a salesperson.) Rebecca Minkoff's new concept store, however, turns this spending story on its head. Not only is her new brick-and-mortar stocked with capsule lines (like her jeans!) that you could only otherwise buy online, but it's also right down the hall from her NYC HQ and showroom.

What does this mean for mega Minkoff fans? You can score limited-edition items and get even more familiar with the brand you love. And, best of all, you can meet the masters behind the MAC bags. Yes, every employee of Rebecca Minkoff will be taking shifts in the store to get that face-to-face experience with consumers. On the upside: All events will be held at both the store and showroom, you can shop all the bags, denim, and dresses you want, and you get to be part of the Minkoff team. On the downside: Now every other store's gonna feel a little bit boring.

#RMHQ, 16 west 22nd Street (between 5th Avenue and Avenue of the Americas), 7th floor. Open Monday through Thursday; 10 a.m. to 5 p.m. Credit cards only. by appointment only, email RMHQ@rebeccaminkoff.com