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Annie Kim, Senior Campaign Manager
Annie was the first volunteer for this shoot. She was basically Katniss Everdeen, volunteering as tribute. “They can do anything,” she promises. “I haven’t cut my hair in over a year because I was growing it out for my wedding this past December. I’ve been dying for a new, updated look ever since!”
She felt her hair was “long, boring, and flat” with its length, so she felt compelled to wash it every day to give it body and keep it oil-free. “I just wanted something fresh and full of personality.”
When she sat down in Wes’ chair and told him that she was “open to short hair,” she basically fulfilled every hairdresser’s dream. So, short he went…
“I wanted a strong shape with a bit of an edge,” Wes explains. “So, I cut a very classic geometric bob, which was the best shape for her finer texture. After I cut the bob, I went through the front and broke into the shape for a more modern look.”
This allowed Annie to embrace her self-described “flatness,” rather than continue to fight it. “Plus, having it all fall towards my face gives it a really chic look,” she says.
Roxie complemented Wes’ lines with gentle highlights. “Not only did they accentuate an incredible cut, [they] also illuminated her youthful skin,” she says. So, how did Annie feel after the change-up? “Like a K-pop star or a superhero!” she says. “It was shocking. Everyone who’s seen me has given me such encouragement and wonderful compliments. My husband especially loves it — I walked into our apartment and his eyes were all, Yes!”
Amanda Murray, Event Production Coordinator
Amanda was ready for a change for the simplest reason: “I’ve been rocking the same style for about four years. Time to shake it up a bit!” And, even though she loved her retro, “zero-maintenance, Jane Birkin all the way” ‘do, she felt like falling in love all over again.
“What I really wanted was a textured, angular bob with highlights, sort of like Beyoncé in her video for ‘Mine,’” she says. Since we approve of any and all things Beyoncé, we couldn’t wait to see the transformation.
Wes and Roxie, however, had a different vibe in mind. “When I saw Amanda, I immediately thought Freja Erichsen,” Wes says. “Amanda’s hair was way too long, and I knew if we cut off some length, the curl would improve. Then, I gave her a strong Freja bang, and her eyes and face came alive in a way that was hidden before.”
But, the trim actually ended up removing some of Amanda’s natural highlights, which Roxie immediately wanted to restore: “I painted them back in, restoring the light and dimension,” she says. But, she also wanted to revive her natural texture, which has a slight wave that’s been flattened with keratin treatments. She immediately forbade Amanda from using shampoo, giving her the notorious Cleansing Creme instead — her thinking was, a conditioning treatment and less overall cleansing will help reduce frizz, whereas detergents will only exacerbate it. “I’m glad she came in, since she’s one of many women who get keratin treatments. I’m excited to see her hair in a few months after she’s used the Cleansing Creme — I’m sure she’ll be able to go keratin-free,” Roxie says.
“I can’t get enough of my new look,” Amanda says. “I’ve learned that I should change my hair [every] so often, since it’s such a refreshing experience. My days of rocking a haircut for years on end are over!”
Candace Sautman, Producer
“I love experimenting and trying out new colors — I’m always on the hunt for that perfect thing, and I can never seem to get it," says Candace. "Plus, I don’t like to carry the same look for too long…it gets boring after a while. Change is good!”
So, when it came to a hair transformation, Candace was on board — with one exception. “A goal of mine has been to get the most perfect, round ‘fro,” she says. Other than that, purple hues and maybe even gray ends were on her mind, but she was open to discussion.
When Wes and Roxie met with Candace, it looked like the cut of her dreams was about to become a reality. But, as for the color, she would have to compromise: “There was a lot going on,” Roxie explains. “She had recently dyed her hair black with highlights, so we were limited in what we could do.” Luckily, that didn’t stop any magic from happening.