Pernilla Ammann, Chief Operating Officer, Mother New York

What is one ad myth from Mad Men you'd like to debunk?
"Women are just as creative as men and always have been. Every woman is free to be a Peggy these days."

What's your personal mantra?
"No guts, no glory."

Helmut Lang jacket, Stella McCartney trousers, 3.1 Phillip Lim camisole, Tabitha Simmons shoes, Efva Attling jewelry.

Photographed by Dan McMahon