As an editor for luxury book publisher Assouline, Ariella Gogol (she tweets here!) has mastered exactly this art. She knows how to balance her hip NYC aesthetic with a more refined, sophisticated style. The 26-year-old is a pro at turning out office-ready beauty looks that can transition to a night out on the town with just the flick of an eyeliner. Add to that a refreshingly low-maintenance take on her hair, and you've got that kind of effortless cool we just can't get enough of.
Here, Ariella tells us how she keeps that enviable mane of hers looking so shiny and soft, and shares her tricks for taking her makeup from work-appropriate to happy-hour hottie with only the tiniest bit of effort.