• My Style
May 23, 2012 8:30 AM EDT
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My Style: Rachel Pally Shows Us Around Her Los Feliz Digs
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We love your plus-size line, the White Label collection. Why is it so important to you to create sizes for all women?
"There aren't a lot of contemporary fashion options out there for the plus-size market. Can you imagine how frustrating it must be to look for a sexy dress to highlight your curves, and not be able to find something that fits? I feel very strongly about making every woman feel sexy, from a size 0-22. We took a leap in launching the White Label collection, and the results have been fantastic. The feedback we receive is touching, and so many women are incredibly appreciative. We're even going to participate in Full Figured Fashion Week this June!"

Photographed by Hailley Howard