The R29 Beach House Is Back — & It's Better Than Ever

ANNOUNCEMENT_7600_JENA CUMBOPhotographed by Jena Cumbo.
At R29, we take our work very seriously but our weekends even more so. That's why, we're teaming up with Secret and Ford to bring back the biggest summer party on the East Coast: the R29 Beach House.
Advertisement
Every weekend, from now 'til Labor Day, we're hosting a beachside bash in Montauk. Not only are we inviting our friends out for an unforgettable weekend, but Secret and Ford are helping us blow it out with cool swag and social takeovers. Keep your eyes peeled on Instagram for all the pics and DIY videos tagged with @Ford, #FordWeekender, @SecretDeodorant, and #Epic48. We're also tapping four fashion insiders to share their weekends with an exclusive Insta-diary. Be on the lookout — these snaps may inspire a summer shindig of your own.
Now, are you ready to do the weekend the right way?


Want even more R29? Get the latest news, tips, and can't-resist stories delivered straight to your newsfeed, in real time.

More from Entertaining

We teamed up with Pinterest to help you find the Halloween costume of your dreams. Take a spin on the Hallo-wheel for a new idea (or 10) every day
It’s called the city that never sleeps for a reason. On any night of the week, New Yorkers are enjoying a cocktail, a dance party, a special meal, a ...
Kids these days aren't just chatting on cell phones and wearing cooler clothes than you, they're also throwing better parties. At least, that's the case ...
This time of year just calls for a party — a night of mistletoe and merrymaking. But, if you’re like most city dwellers, you suffer the fate of a tiny ...
What's it like to attend a Kardashian-West cookout? Would Kanye spin tunes? Would Kylie come by with all four of her dogs? Sadly, we may never know. But ...
There ain't no party like a puppy party and thanks to an Atlanta animal shelter, every party you throw can now include adorable little puppies. ...
When it comes to throwing an insane Fourth of July bash, no one holds it down quite like Taylor Swift. Considering it’s one of the singer’s favorite ...
New Year's can be a super-stressful time. The possibilities are seemingly endless — one friend suggests renting a table in the club and getting bottle ...
Each December, we try to outdo the brilliant, last-minute solution we thought up last year for all the people on our lists who appear to have ...
It's hard to be the host. With a large crew of family and friends at your house, someone is bound to spill something — maybe even you. There's a snail ...
The 25th Anniversary issue of Martha Stewart Living hits stands next week — no minor feat when some of the biggest names in media have been forced to ...
Halloween was a lot easier when you were a kid. Not only was it cool to dress up, but there were so many events designed especially for you. We're talking ...
Back in 2012, it was reported that the average New York City wedding cost $76,687 — which was a whopping $48,000 higher than the national average. So why ...
You've got a lot to celebrate. Refinery29 and Paper Source are joining forces to make one lucky winner the hostess with the mostest. You'll be the life — ...