Maria Boschetti, 31, DC Public Relations Manager

What exactly does your role encompass?
"As PR Manager, my job is to generate press for the product lines, athletes, events, and brand as a whole. The PR strategy is really key when planning a launch, and I work heavily with the marketing and design teams to strategize in advance. A good PR campaign can really shape the image of a brand, as well as the athletes and products. Right now DC is on top, and it's definitely because of all of the talented people that work together on it!"

What's the number-one QS item on your wish list right now?
"It would have to be one of our new DC snowboards because I love the graphics. There are boards with animals, food, body parts, and even people — our designers are so funny and just so awesome. I can't wait to roll up to the mountain with the DC PLY cheeseburger board."