And The Location Of Proenza Schouler's First Store Is......Not Where We Thought

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The most dynamic duo in Fashion, Jack McCollough and Lazaro Hernandez, are getting into the daring trade of Upper East Side boutique-ery. Yes ladies, a Proenza Schouler flagship is coming full force to Madison Avenue later this year. Post-rejoice, our preliminary question about their first store: can the stiffest part of town handle all that Bhutan chic happening from their spring runway? And secondly, can their CFDA-nom coax Chanel tweed bolero enthusiasts into Bruce Lee-esque bombers? Whatever the audience, the designers say that, unlike most fashion houses, they won't be "watering down" their collection for retail. Hollaback, PS, hollaback. (LATimes)

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Photo Via: LA Times