They say second is the best, which certainly seems to be the case with this year's Fashion's Night Out—for 2010 the shopping extravaganza officially expands to hit stores in more than 100 cities. We suggest you start prepping your September 10th cheat-sheet now, as the early schedule is now online; "[FNO] will be bigger and better," according to Diane Von Furstenberg. "Designers and retailers are really outdoing themselves to create wonderful experiences for shoppers." And if DVF says so, it must be true—the event has confirmed that everyone from Victoria Beckham, Rosie Huntington-Whitely, Pharrell Williams, and Christina Ricci will be celebrating the event. On the fashion side, we can expect some repeat faces and new people, with Francisco Costa, Tom Ford, Ashley and Mary-Kate Olsen, Daphne Guinness, and Marc Jacobs all set to FNO it up. Also on tap? Fashion's Night Out: The Show—the largest public fashion show in NYC history, to be held on September 7. Coupled with hotel deals, partnerships with everyone from QVC to Amex, and nearly 1000 participants, we're not really sure how they'll top this next year. Fashion's Week Out?