Forget Project Runway, Urban Outfitters Started Their Own Design Competition

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Urban Outfitters seems to be always trying to one-up themselves. In this month's installation of their Designed By: collaborations, they've taken on a Project Runway-like project. The assignment? Enlist a group of nine fashion design students from NYC's The Pratt Institute to design a jersey dress for the UO consumer. And get this, they only had six weeks to complete the task! The competition was filmed reality-style from the sketching stages to finishing fittings (you can view the video in full below). Though Tim Gunn was nowhere to be found, it seems the students really "made it work" on their own. The outcome of the collection, which will debut in-stores this fall, were the winning designs of Sam O' Brien, Simone Kurland, and Kindall Almond, picked by the panel of Urban Outfitter's buyers and executive design director. Better have them on your radar, kiddies, because from the looks of their beyond-chic dresses these students are about to teach us a thing or two about getting jersey with it!

Designed By: Pratt Institute from Urban Outfitters on Vimeo.