Scott Flanders, CEO
Apart from the new building, what has changed most for you since the rebrand?
"Well, the rebrand is an evolutionary process that is more a rejuvenation of an already strong brand — rather than moving from one place, and abandoning that, to a new place that’s entirely different. So, rebrand is a mischaracterization of what we’re doing here, because we’re mostly reconnecting to the legacy of what Hef built when it was in its heyday, and Playboy was the definitive authority on men’s lifestyle. We're attempting to move back to that repositioning for the brand."
What does Playboy mean to you?
"It's an aspirational lifestyle brand that appeals to adult men and women of all ages."
What do you love most about working for the brand, and why?
"I love the opportunity to take an iconic brand that was not performing financially and repositioning it to achieve the financial success that the brand deserves."
Tell us your most memorable experience at PB thus far.
"The most satisfying experience was providing a tour to Hef of the new Beverly Hills office space, since it fulfilled a longtime ambition of Hef’s to consolidate the company into one location in Southern California. He was over the moon. He really liked it — he thought the office conveyed Playboy perfectly."
Give us scoop on something you don't think anyone knows about the company, its history, or vibe.
"I think it’s not widely known that the majority of our consumer products produced by our licensees are purchased by women. It shouldn’t be surprising that we owe all of our financial success to women. Not just because they grace the pages of our magazine, but because it’s women that purchase the majority of our fragrances, apparel, handbags — all of our licensed goods are purchased dominantly by women, not by men. People are always surprised when I share that. The future of the company is about making sure we appeal to women."
Armani Suit, Ermenegildo Zegna Shirt
Scott Flanders, CEO