[UPDATE: This story was originally published on December 5.]
We'll openly admit that we never opened an issue of Playboy until its most recent Marilyn Monroe cover hit stands. And, even though we're not exactly the mag's demo, we spent hours poring over it (the articles only, people!). Turns out, we kinda get those "academic content" excuses men are always throwing around — there's enough intriguing conversation fodder inside to get us through the rest of the holiday season.
But, whether you embrace the glossy or still find it objectifying and raunchy, there's no denying the mega rebrand going on at its fresh Beverly Hills global HQ. Long gone are the days of tacky reality TV stars and grotto gauche. After going private last year, the company is heralding its more high-brow roots. And we found the three-story bunny bureau to symbolically reflect the "modern heritage" revamp, housing Eames chairs from Hef's old Windy City offices and iconic Warhols from back in the day, all set against cozy Restoration Hardware couches and contemporary lacquered credenzas. Flip through our swanky tour, and you may just be tempted to sign up for your own subscription!
Photographed by Luke Wooden